Builders, operators, and technical leaders focused on AI visibility.

Sentient AEO was founded in 2026 by Dennis Egen.

Dennis has enjoyed success over the years creating and leading the technology vision for agencies building complex, secure, data driven marketing applications for clients such as Wawa, JPMorgan Chase, Aqua America, Pfizer, Johnson & Johnson, Procter & Gamble, Morgan Stanley, Ogilvy, Publicis, Barclays, and many more.

These applications were data driven and more than simply brochure-ware sites. Some had tens of millions of customer records containing personal information, marketing data such as segmentation, funnel, and analytics data, and many hooks to outside systems including SAML and SSO.

In addition to his day job running Engine Room, Dennis also teaches Software Engineering and Network Security at Rutgers University. Dennis has a B.S. and M.S. in computer science.

Ian has a wide range of information security and application development experience across multiple lines of business.

His 10+ years of experience includes consulting with large enterprise clients such as Morgan Stanley, Prudential, Wawa, JP Morgan Chase, and Barclays. He is a proven technical and security consultant offering reliability and proficiency in the management and design of secure architecture and applications.

An engaging team player, Ian is able to collaborate, build consensus, and clearly articulate technical concepts to executive management. Core skills include cloud architecture, IT governance, data classification and data privacy including GDPR and CCPA, regulatory compliance including ISO, PCI, and HIPAA, and Secure SDLC.

In 2014 Ian graduated from the University of Delaware with an M.S. in Management Information Systems. In 2019 he joined Rutgers University as an Adjunct Faculty member, teaching undergraduate and graduate level Cloud Computing classes.

Joann brings over 20 years of experience leading award-winning teams in web and digital media delivery.

A consummate problem solver and collaborator, Joann drives solutions that balance schedule and budget while always keeping the overall business objectives in mind. Joann is skilled in using both Agile and Waterfall project methodologies and holds PMP and CSM certifications.

From writing functional specifications to leading quality assurance, Joann adds a strong technology background to her project management expertise. Earlier in her career, she spent time in Silicon Valley working at several highly successful technology start-ups.

She tries to make time to travel the world and recently added the Cayman Islands to the dozens of stamps in her passport. Joann graduated from Cornell with a BS in Business Management and Marketing.

As Chief Strategy Officer, Peter helps frame how Sentient AEO explains answer engine behavior, market change, and the operational decisions teams need to make when they move from early audits into a broader AEO workflow.

That role supports the product's emphasis on clear language, useful context, and recommendations that make sense to both technical and non-technical stakeholders.

As Head of Sales & Marketing, Kyle helps translate the platform's technical and strategic strengths into a message that buyers can evaluate in practical terms.

That perspective matters because organizations choosing an AEO platform are usually weighing workflow fit, team readiness, and implementation support rather than features in isolation.