AI visibility tool comparison
Pricing verified . Prices in USD on monthly billing unless noted.
The lowest self-serve plan from each AI visibility platform, including how many prompts it tracks and which AI engines are included without add-ons.
| Platform | Best for | Starting price | Prompts tracked | AI engines included | Primary strength |
|---|---|---|---|---|---|
| Sentient AEO | SMBs, in-house teams, and agencies that want tracking and fixes | $99/moStarter plan | 100 prompts, tracked daily | ChatGPT, Google AI Overviews, Perplexity | Daily AI visibility tracking plus full-site AEO audits, citation analysis, and AI traffic analytics in one plan |
| Profound | Enterprise brands | Free 7-day trial, then custom quoteTrial plan. Self-serve Starter and Growth plans no longer appear on the pricing page | 50 prompts, daily for 7 days | ChatGPT, Gemini, Google AI Overviews | Enterprise AI visibility with broad answer engine coverage |
| Peec AI | Agencies and marketing teams | $95/moStarter plan | 50 prompts | Choice of 3 enginesAdditional engines are paid add-ons | Prompt tracking and competitor benchmarking |
| Otterly.AI | Small businesses on a tight budget | $29/moLite plan. $25/mo billed annually | 15 prompts | ChatGPT, Google AI Overviews, Perplexity, Microsoft CopilotGemini, Google AI Mode, and Claude are paid add-ons | Lowest-cost entry point for AI visibility tracking |
| Searchable | In-house brand teams | $125/moPro plan | 100 prompts per model | ChatGPT, Google AI Overviews, PerplexityCopilot, DeepSeek, Google AI Mode, Gemini, Grok, and Claude are paid add-ons | Visibility tracking with audits and content tools |
| Scrunch | Mid-market and enterprise | $300/moStarter plan. $250/mo billed annually | 350 custom prompts | ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI | AI visibility plus its Agent Experience Platform (AXP) |
| AthenaHQ | Growth marketing teams | $295/moStarter plan | 3,600 credits/mo (1 credit = 1 AI response) | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Microsoft Copilot, Grok, DeepSeek, Meta AI, Mistral | Competitive diagnostics and AEO recommendations |
Features each vendor lists for its entry plan. “Not listed” means the vendor’s public pricing page does not say whether the entry plan includes it.
| Platform | Site or page audits | Citation and source analysis | AI referral traffic analytics (GA4 and Search Console) | MCP or API access |
|---|---|---|---|---|
| Sentient AEO | Yes: Full-site AEO audits | Yes | Yes | Yes: MCP server |
| Profound | Not listed | Not listed | Not listed | No: Enterprise only |
| Peec AI | Not listed | Not listed | Not listed | Not listed |
| Otterly.AI | Yes: GEO URL audits | Yes | Not listed | No: Standard plan and up |
| Searchable | Yes: 200 audits/mo | Not listed | Not listed | Yes: MCP |
| Scrunch | Yes: 5 page audits | Yes | Not listed | Not listed |
| AthenaHQ | Not listed | Yes | Not listed | Add-on: API is a paid add-on |
Enterprise pricing is custom-quoted across the category. The difference is which AI engines each platform can track.
| Platform | Plan | Price | AI engines tracked |
|---|---|---|---|
| Sentient AEO | Enterprise | Custom | ChatGPT, Claude, Gemini, Google AI Overviews, Google AI Mode, Perplexity, GrokAdditional models on request |
| Profound | Enterprise | Custom | ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews, Exa SearchUp to 9 answer engines |
| Peec AI | Enterprise | Custom | ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Microsoft CopilotAll available engines |
| Otterly.AI | Enterprise | Custom | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Gemini (add-on), Google AI Mode (add-on), Claude (add-on)From 1,000 prompts |
| Searchable | Custom | Custom | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, DeepSeek, Google AI Mode, Gemini, Grok, ClaudeChoose from all models |
| Scrunch | Enterprise | Custom | ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI |
| AthenaHQ | Enterprise | Custom | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Microsoft Copilot, Grok, DeepSeek, Meta AI, MistralAdditional models on request |
Profound now sells through a free 7-day trial and custom-quoted Enterprise contracts; its self-serve plans are no longer listed. Sentient AEO publishes a $99/mo self-serve Starter plan with 100 daily-tracked prompts and site audits, so smaller teams can start without a sales process.
Peec AI Starter costs about the same as Sentient AEO Starter but includes 50 prompts instead of 100. Sentient AEO also includes full-site AEO audits and GA4 and Search Console AI traffic analytics on its entry plan.
Otterly.AI Lite is cheaper at $29/mo but tracks 15 prompts. Its next tier with 100 prompts, Standard, is $189/mo. Sentient AEO tracks 100 prompts daily for $99/mo and includes MCP access, which Otterly reserves for Standard and above.
Searchable Pro and Sentient AEO Starter both cover ChatGPT, Google AI Overviews, and Perplexity at 100 prompts. Sentient AEO Starter costs less at $99/mo and includes full-site AEO audits plus GA4 and Search Console AI traffic analytics.
Scrunch Starter covers more engines and more prompts but starts at $300/mo. Teams that need daily tracking on ChatGPT, Google AI Overviews, and Perplexity plus full-site audits can start with Sentient AEO for $99/mo.
AthenaHQ Starter is $295/mo and meters usage in credits, where each AI response costs one credit. Sentient AEO Starter is a flat $99/mo for 100 prompts tracked daily, with site audits included.
Each vendor’s plans, prices, prompt limits, and AI engines were checked against its public pricing page on . Prices are in USD on monthly billing unless noted. AI visibility vendors change pricing often, so confirm current pricing with each vendor before you buy.
Product names are trademarks of their respective owners. Sentient AEO is not affiliated with or endorsed by the companies listed. Spot an error? Contact us and we’ll correct it.
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