Frequently asked questions
What Sentient AEO measures, how the products work together, and why AI search needs a different playbook.
What does Sentient AEO help my team do?
Sentient AEO helps teams find and fix the issues limiting AI visibility, track how AI systems mention their brand, attribute AI-driven traffic in GA4, and monitor social conversations that shape brand authority.
Which products are included in the platform?
The platform currently includes AEO Site Audit, Visibility Tracking, AI Traffic Analytics, and External Authority, including Social and Content tools. Together, they cover technical readiness, AI answer visibility, traffic attribution, social engagement, and answer-ready content creation.
How does Visibility Tracking work?
Visibility Tracking tests high-intent prompts across AI models and Google AI surfaces, then shows whether your brand appears, how competitors are positioned, and where your content or authority signals need to improve.
How is AI Traffic Analytics different from normal GA4 reporting?
AI Traffic Analytics focuses on attribution from AI assistants and answer engines. It helps you identify AI referral sources, understand assisted discovery, and connect visibility work to qualified site traffic.
What is AEO?
AEO stands for AI Search Optimization or Answer Engine Optimization. It is the work of making your brand easier for AI systems to understand, trust, cite, and recommend in generated answers.
How is AEO different from SEO?
SEO focuses on ranking web pages in search results. AEO focuses on whether AI systems include your brand in answers, describe it accurately, and cite the right evidence when buyers ask high-intent questions.
Why does schema matter for AI visibility?
Schema gives AI systems structured context about your pages, organization, products, authorship, and content. Strong structured data makes it easier for models and crawlers to interpret your site correctly.
How quickly can AI visibility improve?
Some fixes can improve crawlability and clarity quickly, while model inclusion usually improves over time as your site, content, citations, and third-party signals become more consistent.